Sponsor the Sidewalk Dog Newsletter
Put your brand in front of tens of thousands of dog owners who open our weekly email to plan their week. Book a single send, a month, or a quarter in minutes.
Flagship weekly edition, Beehiiv data as of October 2026. Averages cover every send since April 2026.
Where your brand runs
Every week our flagship edition leads with a local dog story, then the week's best dog-friendly events. Your sponsor block sits directly under the lead story, the most-read spot in the email: your image, a headline, a few lines of copy, and your link, labeled as sponsored. One sponsor block per send, so you're never sharing the spot.
Recent sends
What a $25 CPM on unique opens would have cost on recent editions.
| Send | Lead story | Delivered | Unique opens | At $25 CPM |
|---|---|---|---|---|
| Oct 16, 2026 | Solomon Park replacement dog park | 72,850 | 16,725 | $418 |
| Oct 9, 2026 | Minnehaha off-leash park closing | 73,116 | 18,683 | $467 |
| Oct 1, 2026 | Lab beagles become family pets | 73,315 | 19,318 | $483 |
| Sep 24, 2026 | Private dog park searches up 403% | 73,516 | 19,465 | $487 |
| Sep 17, 2026 | Record Halloween spending | 73,832 | 19,402 | $485 |
| Jul 10, 2026 | Stray dog saves earthquake survivors | 74,824 | 19,025 | $476 |
| Jun 4, 2026 | AI collar “translates” barks | 76,172 | 20,099 | $502 |
| May 14, 2026 | Breeds that learn toy names | 76,768 | 20,178 | $504 |
| Apr 23, 2026 | First dog dementia guidelines | 77,622 | 19,516 | $488 |
Pick your package
Every month of sponsorship comes with a free send. Book three months and get a fourth month free.
Questions
How is pricing set?
Packages are priced at a $25 CPM on the average unique opens of our flagship weekly edition (19,360 since April 2026), which works out to $485a send. After each send we report your block's actual opens and clicks from Beehiiv.
What counts as a month?
Four weekly sends. Free sends run right after your paid ones, back to back, so your campaign stays continuous.
How does payment work?
A single send is paid at booking. One month is 50% at booking and 50% after your sends run. Three months are billed monthly, with the first month at booking and the free month running last.
What does the sponsor block look like?
A native block directly under the lead story: your logo or product image, a headline, two or three sentences of copy, and a link. It's labeled as sponsored. We review copy to keep it a good fit for dog owners and may suggest edits.
Is this the right fit for a local event?
Local businesses promoting an event should use Feature Your Event, which has city-specific pricing. Sponsorships are built for pet brands that want to reach dog owners across our whole list.
A note on opens
Apple Mail pre-loads emails, which inflates open counts across every newsletter, not just ours. That's why we report clicks alongside opens after each send.